10 Easy Digital Product Ideas to Sell on Etsy (With High Demand!)

In the world of Etsy, digital products are in high demand—and for good reason. With virtually no overhead and unlimited potential, selling digital products can be a fantastic way to start building a passive income stream. If you're wondering what digital products sell well or how to get started, here’s a breakdown of ten easy ideas that are both profitable and simple to create. Whether you’re new to Etsy or looking to expand your offerings, these ideas will get you set up to make money quickly.

1. Planner Templates

Planners are popular on Etsy for just about every niche—think teacher planners, wellness planners, business planners, and even specialty ones like ADHD planners and daily planners. Customers love ready-made tools that help them stay organized, and with Canva, it’s easy to create beautifully designed, fully customizable templates.

Check out our ADHD Mega Planner or our Daily Planner as examples of highly customizable planners that cater to specific needs. Start with one theme and expand from there to cover multiple niches!

2. Social Media Templates

Social media templates are essential for businesses wanting a professional look without the cost of a designer. These are especially great for entrepreneurs who want to up their social media game on platforms like Instagram, TikTok, and Pinterest. You could offer packs for specific themes (think “Neutral Social Media Templates”) or for industry-specific needs, like real estate or personal branding.

We offer a range of Social Media Templates designed to drive engagement and create a consistent brand look. You can even bundle these with our other social media resources for maximum impact.

3. Ebooks with Private Label Rights (PLR)

If you're looking for a low-effort, high-reward digital product, consider selling PLR eBooks. With Private Label Rights, customers can rebrand and sell these eBooks as their own, which is a huge draw for business owners who want ready-made content. Ebooks on topics like digital marketing, personal development, or financial planning tend to do especially well.

Our 6-Figure Digital Products eBook and Create Freedom eBook are perfect examples of high-value PLR products that help customers get started with reselling.

4. Printable Wall Art

Printable wall art is always in demand because it's affordable, trendy, and easy to customize. From motivational quotes to modern line art, you can offer designs for every style and taste. Plus, with digital products, customers can print as many copies as they’d like or even use them as part of their home decor.

5. Business Branding Kits

Small business owners on Etsy are always looking for ways to streamline their brand visuals. Branding kits can include logo templates, brand color palettes, font selections, and more—all customizable in Canva. Not only are these kits valuable for small businesses, but they’re also relatively easy to create.

6. Course Creation Guides

With the boom in online learning, course creation guides are in demand. Create guides that cover different aspects of course creation, like “How to Structure Your Online Course” or “Using ChatGPT to Build Your Course Content.” These guides can be sold with Master Resell Rights, so your buyers can rebrand and sell them, which adds extra appeal.

Take a look at our Faceless Marketing Course and ChatGPT Prompts for Digital Marketing as practical examples of resources designed to streamline course creation.

7. Recipe Books and Meal Planners

Whether it’s for fitness, wellness, or everyday meal planning, recipe books and meal planners are big sellers on Etsy. Customers love these products because they make it easy to organize and enjoy their meals. Plus, these can be easily customized based on dietary needs or specific themes like “vegan meal prep” or “quick weeknight dinners.”

8. Affirmation and Gratitude Journals

With mental health awareness on the rise, affirmation and gratitude journals have become popular as self-care tools. These journals are typically undated, so customers can use them at any time. With pages designed for daily affirmations, gratitude lists, and reflections, they’re valuable tools for anyone looking to practice mindfulness.

Check out our Law of Attraction Planner for inspiration on structuring a journal that resonates with self-care and personal growth audiences.

9. Bachelorette and Wedding Planners

Specialty planners, like bachelorette and wedding planners, are hugely popular in the wedding industry. These digital downloads are perfect for brides and bridesmaids who want to organize all the details for a fun event. You can even include checklists, budgeting pages, and inspiration boards to make it a full-service planner.

10. Lead Magnet Templates for Email Lists

Businesses and entrepreneurs are always searching for effective lead magnets to grow their email lists. Lead magnet templates can include checklists, cheat sheets, or mini-guides, all designed to attract subscribers. By offering editable templates, you make it easy for clients to adjust the templates to fit their brand and attract their ideal audience.